1300 525 669
Product: Sliced deli meat, shingled
Customer: Don Smallgoods
Speeds: 80-100 packs per minute
Oxygen residual Requirement: <0.5% immediately after packaging
In a bold move towards sustainability, and improving consumer usability, reclosable flow packs have made their debut on store shelves across Australia, marking a significant milestone in the packaging industry. Spearheading this groundbreaking change is none other than Don Smallgoods, with the innovative Omori Bellpack Wrapper installed and commissioned by our very own Patrick Mercieca at Perfect Automation. This collaboration between Don Smallgoods and Perfect Automation underscores our commitment to driving sustainable solutions and enhancing customer experience in the packaging sector. Together, we are leading the way towards a greener and more user-friendly future in packaging.
What’s truly remarkable about the Bellpack innovation?
From its inception to development by Omori, the Bellpack Wrapper became a reality in 2010 and has since dominated the European small goods and cheese industries. With its profound sustainable impact and success, Don Smallgoods has embraced change, breaking through barriers by transitioning away from traditional thermoform packs, marking a significant stride towards sustainability in the FMCG sector. The introduction of reclosable flow packs represents a remarkable 50% reduction in plastic usage. This evolution towards sustainability and enhanced user-friendliness directly addresses a longstanding consumer frustration with the challenge of opening tough film packaging commonly found in classic thermoform packs.
The Omori Bellpack revolutionises standard Flow Wrappers by providing an innovative and environmentally conscious solution that incorporates a reclose feature. This progress not only minimises plastic usage but also lowers energy consumption, all while extending product freshness and longevity. A standout feature of the reclose mechanism is its user-friendly anti-tampering seal, which allows consumers to open and reseal the pack effortlessly after the initial use. This ensures continued freshness and usability without any inconvenience, demonstrating Omori’s commitment to both sustainability and consumer convenience in packaging solutions.
✓ Plastic reduction, achieving a 50% plastic reduction compared
to classic thermo packs
✓ Protection against product dehydration even after reuse, (opening)
✓ Extended shelf life with rest oxygen of 0.5% achieved
✓ Less energy consumption to produce the pack
✓ Reduced labour and maintenance costs in the factory
By embracing reclosable flow packs, Don Smallgoods not only enhances sustainability but also achieves a mono-material film structure used in the Omori Bellpack Wrapper, ensuring compliance with the APCO 2025 standard. This dual achievement further solidifies Don Smallgoods’ dedication to sustainable practices, aligning with their innovative approach to reducing environmental impact while simultaneously enhancing packaging efficiency and consumer satisfaction.
Award-Winning Innovation
The implementation of the Omori Bellpack Wrapper at Don Smallgoods has set a new standard for success, culminating in their prestigious win of the 2025 WorldStar Award. This achievement, along with their recognition at the Hive Awards for Best Package and the Australian Packaging Innovation & Design Awards (PIDA), underscores Don Smallgoods’ unwavering commitment to sustainable solutions. The reclosable flow packs represent a monumental leap forward, reducing plastic usage by 50% compared to traditional thermoformed packs, while surpassing operational benchmarks. The packs efficiently handle sliced deli meat at speeds of 80 to 100 packs per minute, maintaining an oxygen residual level of less than 0.5% immediately after sealing. This exceptional performance showcases the effectiveness and reliability of this groundbreaking packaging solution, reinforcing Don Smallgoods’ leadership in sustainable packaging practices and setting a new industry benchmark.
